C i e n M a r e s
Cien Mares
Overview
Project BriefingCien Mares is a premium nautical experiences brand from Cádiz that came to me after a failed Kit Digital website built by a marketing agency. The previous site had broken layouts, no real SEO setup, and a weak brand presence, making it almost invisible in search and unreliable as a sales channel. This project is a complete redesign and rebuild using Astro, Tailwind CSS, and GSAP-driven motion to deliver a fast, coherent, and visually immersive experience aligned with the brand's positioning.
The Challenge
The original Kit Digital implementation suffered from broken responsive design, inconsistent styling, and a lack of clear hierarchy and calls to action. From a technical standpoint, it had no meaningful on-page SEO, poor performance, and weak semantics, which prevented Cien Mares from ranking for key searches or conveying its premium value.
The Solution
I rebuilt the site from scratch on Astro with Tailwind CSS to achieve a clean, maintainable codebase and excellent performance across devices. Advanced CSS and GSAP animations add controlled motion that reflects the brand's maritime identity while keeping the experience lightweight. The new information architecture, semantic structure, and optimised metadata establish a solid foundation for organic positioning and a more credible digital presence in the Cádiz nautical experiences market.